The mark consists of a smiling male character with moustache, wearing pants, shoes and a hat. The man is placed inside of a circle. Above the design is the word "el" written in outlined stylized font, under which is the word "Chilerito" written in a stylized font, with the first letter "i" in "Chilerito" represented by a pepper with shadow.
Color is not claimed as a feature of the mark.
The English translation of "el" in the mark is "the"; The wording "Chilerito" has no meaning in a foreign language.