The mark consists of the word "LANE" written in a white stylized font with black shadowing, under which the word "BISCUITS" is written in a smaller white stylized font. On the right side of the design, on a yellow shadow, there are two golden biscuits having the word "LANE" engraved, being placed one on top of the other, next to which there is an orange honeycomb, two yellow butter strips, two golden wheat ears and two small golden wheat grains. The entire design is placed on a red background.
The color(s) white, black, golden, orange, yellow and red is/are claimed as a feature of the mark.
"BISCUITS" AND THE PICTORIAL REPRESENTATIONS OF BISCUITS, WHEAT EARS AND GRAINS, BUTTER AND HONEYCOMBS