16 Printed matter, namely, instructional teaching and training manuals, newsletters and periodicals, reference books, workbooks, textbooks, catalogs, leaflets, journals, event programs, calendars, practice worksheets, fact sheets, charts, brochures, classroom and independent study guides, pamphlets, document portfolios, notebooks, appointment books, blank appointment note cards, blank note cards, post cards, paper folders, paper stationery, note pads, all of the foregoing in the field of the responsible sale, service and consumption of alcohol, beverages and food, and operations of food and beverage service establishments; pens, pencils, three ring binders, loose-leaf binders, bumper stickers, decals, and stickers, all of the foregoing in the field of or for use with the responsible sale, service and consumption of alcohol, beverages and food, and operations of food and beverage service establishments