16 Printed matter, namely, instructional teaching and training manuals, newsletters and periodicals, reference books, workbooks, textbooks, catalogs, leaflets, journals, event programs, calendars, practice sheets, fact sheets, charts, brochures, classroom and independent study guides, pamphlets, document portfolios, notebooks, appointment books, all in the field of the licensing and regulation and consumption of alcohol, beverages and food, and operations of food and beverage service establishments; blank appointment cards, blank note cards, printed post cards, file folders, stationery, blank note pads, pens, pencils, office binders, loose leaf binders, bumper stickers, decals, stickers