35 Advertising and business management consultancy services, namely, business to business direct promotional services; business research and data analysis, namely, collection and provision of research data and analysis; development, production, and post-production of advertising concepts and content; advertising services, namely, promoting the brands, goods and services of others; marketing services in the nature of social media promotion, search engine optimization for sales promotion, pay per click (PPC) advertising, account-based experience (ABX), namely, targeting a specific list of accounts to receive advertising and sales messages, and other forms of passive, sharable or viral communications channels; outsourcing services; providing demand creation and lead generation activities with onshore and offshore service delivery; business administration services; business monitoring and consulting services, namely, tracking websites and applications of others to provide strategy, insight, sales, operations, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions