The mark consists of a black circle outlined in yellow over which appears a male baker in white and outlined in black with crossed arms making an OK hand signal with his right hand. The baker is wearing a white chef's hat outlined in black that extends above the aforesaid circle and outline. To either side of the chef and circles appear yellow garlands of leaves outlined in black, and a waving red banner outlined in yellow appears across the aforementioned baker, circles, and garlands across which appears the wording "MI HARINA DE SIEMPRE" in white. Below the banner and between the garlands appears the stacked wording "DESDE 1959" in red. All the aforesaid appears above the wording "EL PANADERO" in red which appears above a black horizontal line. Except where noted above, the color white reflects background and is not claimed as a feature of the mark.
EL PANADERO MI HARINA DE SIEMPRE' DESDE NINETEEN FIFTY NINE; EL PANADERO MI HARINA DE SIEMPRE' DESDE ONE THOUSAND NINE HUNDRED FIFTY NINE; EL PANADERO MI HARINA DE SIEMPRE' DESDE ONE NINE FIVE NINE
The color(s) red, yellow, white and black is/are claimed as a feature of the mark.
The English translation of "MI HARINA DE SIEMPRE", "DESDE", and "EL PANADERO" in the mark is "MY EVERYDAY FLOUR", "SINCE", and "THE BAKER".
"EL PANADERO", "HARINA" AND "DESDE 1959"