45 Personal concierge services for others comprising making requested personal arrangements and reservations, purchasing, providing directions, arranging bookings, purchasing tickets, and providing entertainment and recreational information to meet individual needs; Personal concierge services for others comprising making requested personal arrangements and reservations, purchasing, providing directions, arranging bookings, purchasing tickets, and providing entertainment and recreational information to meet individual needs, all rendered in business establishments, office buildings, hotels, apartment buildings, residential complexes, hospitals, healthcare facilities, entertainment venues, stadiums, airports, homes, and educational establishments; Personal shopping for others; Providing non-medical personal assistant services for others in the nature of planning, organizing, coordinating, arranging and assisting individuals to perform home, entertainment, travel, shopping, and recreation tasks; all of the foregoing excluding medical personal assistant services