The mark consists of a hand-drawn bolt action rifle at the top of the logo extends to the left beyond the literal element. NORTH COUNTRY GUNS (all capitals) starts at the hand grip of the stock to the left of the trigger and extends to just short of the end of the barrel. On the next line in much smaller letters is Est. 1978 (Est the abbreviation for Established) centered under NORTH COUNTRY GUNS.
NORTH COUNTRY GUNS ESTABLISH ONE NINE SEVEN EIGHT, NORTH COUNTRY GUNS ESTABLISH NINETEEN SEVENTY EIGHT, NORTH COUNTRY GUNS ESTABLISH ONE THOUSAND NINE HUNDRED SEVENTY EIGHT
Color is not claimed as a feature of the mark.