The mark consists of a white and yellow flower with white petals with a green and white leaf sitting on three brown vanilla beans. Below the flower design is the wording "TONATZIN" in dark red coloring, with gold and white lines framing the word "TONATZIN". The background is in gold color, with stylized branches, plants and leaves, also in gold.
The colors yellow, gold, white, brown, red, green are claimed as a feature of the mark.
The English translation of TONATZIN in the mark is OUR MOTHER.