35 Retail store services featuring coffee, beverages made of coffee, coffee beans, ground coffee beans, espresso, beverages made of espresso, tea, beverages made of tea, cocoa, packaged and prepared foods, t-shirts, tote bags, coffee and tea sampler gift boxes, coffee- and tea-brewing equipment, coffee grinders, coffee scoops, coffee filters, reusable coffee filters, travel kits for coffee and tea, glassware, mugs, cup sleeves, and tumblers sold empty; Wholesale distributorships and wholesale ordering services all in the field of coffee, tea, cocoa, and packaged and prepared foods; On-line ordering services and on-line retail store services all in the field of coffee, tea, cocoa, packaged and prepared foods; Administration of a customer loyalty program which provides customers with free or discounted foods items and a wide variety of consumer products