42 Providing an online non-downloadable software platform for facilitating the marketing of the goods and/or services of others, with said software platform being used for marketing, data analysis, customization of communications, and integration with other applications and data sources; software as a service (SAAS) services featuring software for optimizing, analyzing, segmenting, hosting and transmitting electronic data, messages and images; software as a service (SAAS) services featuring software for digital and social media marketing; software as a service (SAAS) services featuring software for analyzing and improving digital advertising, digital communications and content, and social media engagement; providing non-downloadable on-line computer software for push, in-app and web notifications, multi-channel and email; application service provider featuring application programming interface (API) software and software development kits (SDK) that collect and compile business intelligence, marketing and advertising data for data analytics