42 Providing an online non-downloadable software platform for facilitating the marketing of the goods and/or services of others, with said software platform being used for SMS and text message marketing, data analysis, customization of communications, and integration with other applications and data sources; software as a service (SAAS) services featuring software for optimizing, analyzing, segmenting, hosting and transmitting electronic data, messages and images; software as a service (SAAS) services featuring software for digital and social media marketing; software as a service (SAAS) services featuring software for analyzing and improving digital advertising, digital communications and content, and social media engagement; providing non-downloadable on-line computer software for push, in-app and web notifications, multi-channel and text messaging, and email; application service provider featuring application programming interface (API) software and software development kits (SDK) that collect and compile business intelligence, marketing and advertising data for text messaging, email, data analytics, and push, in-app and web notification