The mark consists of of the stylized lettering BR in the middle of a circle which surrounds the stylized words 100% LIFETIME GUARANTEE with one dot on either side of this phrase and the stylized words ENGINEERED FOR LIFE on the other side of the circle.
BRIGGS RILEY ONE HUNDRED PERCENT LIFETIME GUARANTEE ENGINEERED FOR LIFE; BRIGGS RILEY ONE ZERO ZERO PERCENT LIFETIME GUARANTEE ENGINEERED FOR LIFE
Color is not claimed as a feature of the mark.