The mark consists of Large dark gray (hex color #212020) sans serif type pushed together spelling JAM with a diagonal red (hex color #CF3339) exclamation point running through both words JAM and Originals and creating the 'J' and 'A' of 'JAM', then underneath JAM letters it runs down to create the uppercase 'O' of 'originals' with the dot of the red exclamation point starting the rest of the dark gray lettering in sans serif type "riginals" to create JAM Originals.
The colors red, black, and white are claimed as a feature of the mark.