The mark consists of a black background with the word "BE" in white sans-serif font where the letter "B" is capitalized, and the word "IT" where the letter "I" is in white sans-serif font and the letter "T" is in white serif font and taller, and above it is placed a stripe reproducing the Italian flag.
The color(s) black, white, green, and red is/are claimed as a feature of the mark.