The mark consists of the stylized words "CIELITO LINDO" in light brown color with the word "CIELITO" being curved in an arch shape above the word "LINDO" and a small vertical line below the "N" letter, and the stylized word "CERVECERÍA" being curved in light brown color above the words "CIELITO LINDO", the word "CERVECERÍA" is in a smaller size than the words "CIELITO LINDO"; below the words "CIELITO LINDO" there are the stylized words "CERVEZA MEXICANA INDEPENDIENTE" being curved in light brown color, and in a smaller size than the words "CIELITO LINDO". On the right side there is a design of 5 wood shapes overlapped by each other in the following order from top to bottom: A pinwheel in the shape of a flower in light brown color over a vase in light brown color with a handle on the right side; a lying down barrel in light brown color with four vertical lines in dark brown color, a black thread coming out from the right side of the barrel that overlaps the shape of a small dog barking, in light brown color, the thread comes from a wooden stick in which the dog is standing; the bottom design is a small size wooden figure, with a sharp point at its left side, designed to be spun on its vertical axis, balancing on the tip due to the gyroscopic effect, and a shadow below all the figures, in light brown color. The words "VAINILLA CAFÉ FUGAZ" appear below the wooden figures in stylized letters and light brown color, below the words "VAINILLA CAFÉ FUGAZ" there are the stylized words "IMPERIAL STOUT" in light brown color and in smaller size than the words " VAINILLA CAFÉ FUGAZ", and on the bottom there are two horizonal lines in parallel divided by two vertical lines in the middle, all in light brown color, at the left side there is a vertical line in light brown color that that crosses all the design, the background of the design is in blue color.
The color(s) blue, light brown, dark brown and black is/are claimed as a feature of the mark.
The English translation of "CERVECERÍA" "CIELITO LINDO", "CERVEZA MEXICANA INDEPENDIENTE", "VAINILLA CAFÉ FUGAZ" in the mark is "BREWERY", "CUTE LITTLE HEAVEN", "INDEPENDENT MEXICAN BEER", "VANILLA FLEETING COFFEE".
"CERVECERÍA", "CERVEZA MEXICANA INDEPENDIENTE", "VAINILLA CAFÉ" AND "IMPERIAL STOUT"