The mark consists of the stylized wording "HECHALOU" on a reel, there is a Chinese character "HE" between the letters "TRADE" and "MARK". There are three Chinese characters "HE CHA LOU" above "HECHALOU" and six Chinese characters "HE DING HONG CHA SHANG DIAN" below "HECHALOU". There are four Chinese characters "XIN XIN SHANG DIAN" above the crane on the left, and four Chinese characters "LIANG XIN RU CHA" above the crane on the right.
The non-Latin characters in the mark transliterate to "HE", "HE CHA LOU", "XIN XIN SHANG DIAN", "LIANG XIN RU CHA" and "HE DING HONG CHA SHANG DIAN" and this means "crane", "crane tea house", "confidence store", "Conscience into tea" and "Hedinghong tea house" in English.
Color is not claimed as a feature of the mark.
The wording HECHALOU has no meaning in a foreign language.
"TRADE MARK" AND THE NON-LATIN CHARACTERS"CHA LOU" AND "CHA SHANG DIAN"
Trademark: 97226597
