The mark consists of a stylized image of a blue, light blue and dark blue whale with a white eye atop three stacked books, where the top book is red with white stripes, the middle book is yellow with white stripes, and the bottom book is purple with white stripes all outlined in light blue. To the right of the image of the whale and books is the stylized text "Whale's Tale Books & Gifts" set against a dark blue background, where the text "Whale's Tale" is gold with a light blue outline and three light blue drops of water outlined in dark blue springing upward above the letter "A" and the text "Books & Gifts" is white.
WHALES TALE BOOKS AND GIFTS
The colors blue, light blue, dark blue, white, gold, red, yellow and purple are claimed as a feature of the mark.
"BOOKS & GIFTS"