35 Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Providing a web site featuring product ratings of the consumer goods and services of others in the field of air travel, travel, credit card rewards, credit card loyalty programs; Promoting the goods and services of others by providing a web site featuring links to air travel, travel, credit card rewards, credit card loyalty programs; Arranging and conducting incentive reward programs to promote the sale of air travel, travel, credit card rewards, credit card loyalty programs; Administration of frequent flyer programs that allow members to redeem miles for points or awards offered by other loyalty programs; Providing consumer information and related news in the field of air travel, travel, credit card rewards, credit card loyalty programs; Providing consumer product recommendations in the field of air travel, travel, credit card rewards, credit card loyalty programs; Providing business advice and information in the field of air travel, travel, credit card rewards, credit card loyalty programs; Providing consumer product advice relating to loyalty program awards, air travel products and prices, hotel products and prices, car rental products and prices, general travel activities, and credit card programs in the field of consumer and business travel, consumer and business finances, and consumer and business loyalty programs; Providing consumer product information relating to loyalty program awards, air travel products and prices, hotel products and prices, car rental products and prices, general travel activities, and credit card programs and products in the field of consumer and business travel, consumer and business finances, and consumer and business loyalty programs; Business administration of consumer loyalty programs in the travel and financial industries