The mark consists of a branch of a coffee plant overlaid with the word "VIDA" having an uppercase Greek letter lambda in place of the last letter "A" to represent a mountain peak all underneath the word "CAFE" with one small circle on each side. Underneath this design appears the wording "EXPRESSO GROUND" over a circle containing dots. Beneath this circle design appears an array of photo icons organized within a square. On the top left corner of the array of photo icons, there is a symbol of a coffee maker. To the right of the coffee maker, on the top middle, there is a rectangular icon which displays the wording "100% CAFÉ ARÁBICA". Below the first rectangular icon are three small icons showing a Star (on the left), a Heart (in the middle), and a Plant (on the right). On the top right of the array of photo icons, there appears an icon of the Sun. Under the coffee maker, on the middle-left of the array of photo icons, there is an icon of a filter holder. To the right of the filter holder, there is a horizontal rectangle with dots within. Next to the horizontal rectangle, in the center of the array of photo icons, there are four icons within a square. The top left icon shows mountains. To the right of the mountains is a fish icon. Under the fish icon is a coffee cup. Under the mountain, is an icon of a house. Next to the square, there is an icon of a coffee cup with three lines on top and a spoon. The image under the coffee cup, bottom right of the array of photo icons, is a circle with dots. To the right of the circle icon are two rectangles. The top rectangle displays the wording "TOSTADO OSCURO" to the left of a circle design with a wavy line inside. The bottom rectangle displays the wording "PESO NETO 1LB (454) GRAMOS." The bottom left of the array of photo icons shows a branch with leaves and coffee bean icons.
CAFE VIDA EXPRESSO GROUND ONE ZERO ZERO PERCENT CAFÉ ARÁBICA TOSTADO OSCURO PESO NETO ONE POUND FOUR FIVE FOUR GRAMOS; CAFE VIDA EXPRESSO GROUND ONE HUNDRED PERCENT CAFÉ ARÁBICA TOSTADO OSCURO PESO NETO ONE POUND FOUR HUNDRED FIFTY FOUR GRAMOS
Color is not claimed as a feature of the mark.
The English translation of CAFÉ VIDA EXPRESSO GROUND 100% CAFÉ ARÁBICA TOSTADO OSCURO PESO NETO 1LB (454) GRAMOS in the mark is COFFEE LIFE ESPRESSO GROUND 100% DARK ROAST ARABICA COFFEE NET WEIGHT 1LB (454) GRAMS.
"CAFÉ" AND "EXPRESSO GROUND 100% CAFÉ ARÁBICA TOSTADO OSCURO PESO NETO 1LB (454) GRAMOS"