The mark consists of two lines of wording. First line reads 'SAMSON', second line reads 'LIFT' in stylized fonts. There are icons of a level incorporated within 4 of the letters, 'M', 'O', 'L' and 'F'.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Color is not claimed as a feature of the mark.