9 Downloadable software to assist retailers and brands in selling their products by providing virtual fittings for users to try on goods and product recommendations by suggesting products to users and that features augmented reality technology to enable virtual product fittings for users to try on goods; downloadable software that enables users to virtually try on eyewear prior to selection and purchase; downloadable software for measuring and assessing visual acuity; downloadable software for measuring and assessing vision abnormalities; downloadable software for measuring and assessing refractive error of the eye; downloadable software for measuring and assessing pupillary distance; downloadable software for use in performing eye exams; downloadable software for extracting or reading visual parameters from eyeglasses, optical lenses, optical apparatus, and optical instruments; downloadable software for determining optical lens power; downloadable software for determining optical lens parameters; downloadable software for renewing contact lens prescriptions; downloadable software for purchasing eyewear, contact lenses, and related products; downloadable business management software; downloadable practice management software for eye care and optical professionals; downloadable software for inventory management; downloadable software for order management; downloadable software for prescription management; downloadable software for managing and viewing customer and patient records; downloadable software for appointment scheduling; downloadable software for making payments; downloadable software for billing; downloadable software for business, customer, and patient analytics; downloadable software for conducting telemedicine appointments; downloadable software for use in customer and patient relationship management; downloadable software for customer and patient communications, engagement, and management; eyewear; eyeglasses; spectacles; sunglasses; contact lenses; interactive computer kiosk systems comprised primarily of computers, computer hardware, computer peripherals, and computer touchscreens used to virtually try on eyewear, measure and assess visual acuity, measure and assess vision abnormalities, measure and assess refractive error of the eye, measure and assess pupillary distance, perform eye exams, extract or read visual parameters from eyeglasses, determine optical lens power, determine optical lens parameters, renew and issue eyewear and contact lens prescriptions, check for vision insurance, and sell eyewear, contact lenses, and related products