The mark consists of a three-dimensional configuration of a bag featuring: (i) the literal element "EXTRA SUPER QUALITY", followed by Thai characters and the wording "GAO THOM THUONG HAO HANG JASMIN WHITE SCENTED RICE THAI HOM MALI RICE" in the upper third of the bag, (ii) an illustration of three elephants positioned on a platform with roof above in the middle of the bag, (iii) Chinese characters arranged vertically to the right and left of the illustration, and (iv) the words ELEPHANT BRAND positioned below the illustration. The broken lines depicted in the mark represent areas not claimed as a feature of the mark and only serve to indicate the position or placement of the mark.
The non-Latin Thai characters in this mark transliterate to "kao hom malichanid piset" and this means "premium grade fragrant jasmine rice" in English. The non-Latin Chinese characters in this mark transliterate to "MoliXiangmi" and "Taiguo Xuanzhuang" and this means "Jasmine rice" and "product of Thailand" in English.
The original language of the non-English wording "GAO THOM THUONG HAO HANG" is "Vietnamese". The English translation of this non-English wording in the mark is "top premium scented rice" in English.
THE WORDING "EXTRA SUPER QUALITY"; THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "KAO HOM MALI CHANID PISET" AND MEAN "PREMIUM GRADE FRAGRANT JASMINE RICE"; "GAO THOM THUONG HAO HANG" WHICH MEANS "TOP PREMIUM SCENTED RICE" IN ENGLISH; "JASMIN WHITE SCENTED RICE"; "THAI HOM MALI RICE"; THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "MOLI XIANGMI" AND "TAIGUO XUANZHUANG" AND MEAN "JASMINE RICE" AND "PRODUCT OF THAILAND"; AND "BRAND"
Trademark: 97174999
