The mark consists of the stylized wording "b BELIEKES" wherein the wording "BELIEKES" is below "b". The shaded background is not claimed as a feature of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Color is not claimed as a feature of the mark.
The wording b BELIEKES has no meaning in a foreign language.