The mark consists of a half circle with eleven lines of varying lengths and sizes protruding from the half circle, with every third line having a space towards the top of the line. The words "HERITAGE STORE" appear to the right of the design and the words "EST. 1969", on two separate lines, appear to the right of the wording "HERITAGE STORE".
The mark was first used anywhere in a different form other than that sought to be registered at least as early as 02/24/1969
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 02/24/1969
HERITAGE STORE ESTABLISH ONE NINE SIX NINE, HERITAGE STORE ESTABLISH NINETEEN SIXTY NINE, HERITAGE STORE ESTABLISH ONE THOUSAND NINE HUNDRED SIXTY NINE
Color is not claimed as a feature of the mark.
"STORE" AND "EST. 1969"