The mark consists of a rectangular label design. The upper quarter of the design is gold, and the bottom portion is black. A dark gold band separates these two fields. In the upper quarter, a stylized "F" appears in dark gold. In the bottom portion, the gold wording "FORTUNE PHOENIX" appears atop a circular stylized gold phoenix design, with the stylized gold wording "ASAHI" appearing below. Further below, white Japanese characters that transliterate as "ASAHI NAMA BIIRU" and translate into English as "RISING SUN DRAFT BEER" appear atop two yellow Japanese characters that transliterate as "KURONAMA" and constitute a coined word with no meaning in English as a whole, in turn appearing atop gold Japanese characters that transliterate as "KOUBASHII KAORI TO" and translate into English as "SAVORY-SMELLING AROMA AND" stacked atop gold Japanese characters that transliterate as "MAROYAKANA UMAMI" and translate into English as "MELLOW TASTE," in turn stacked atop three gold Japanese characters that transliterate as "FUKKATSU NO" and translate into English as "OF REVIVAL; OF REBIRTH; OF RESTORATION; OF EASTER.," to the right of which are two gold Japanese characters that transliterate as "KURONAMA" and constitute a coined word with no meaning in English as a whole.
The color(s) Gold, black, dark gold, white and yellow is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "ASAHI NAMA BIIRU," "KOUBASHII KAORI TO," "MAROYAKANA UMAMI," and "FUKKATSU NO" and this means "RISING SUN DRAFT BEER," "SAVORY-SMELLING AROMA AND," "MELLOW TASTE," and "OF REVIVAL; OF REBIRTH; OF RESTORATION; OF EASTER," respectively, in English; The non-Latin characters in the mark transliterate to "KURONAMA" and this has no meaning in a foreign language.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "NAMA BIIRU," "KOUBASHII KAORI TO," OR "MAROYAKANA UMAMI"
Trademark: 97171065
