The mark consists of a light green rectangle featuring thin green lines that runs diagonally from each corner creating small squares designs, all over this design appears the stylized wording DESDE 1955 repeatedly within the rectangle, over this design appears the stylized wording FLORIDA in white outlined in green and featuring over the letter "I" a gold clover outlined in green, below appears the white stylized wording EL PLACER INOLVIDABLE outlined in green, then at the bottom of the rectangle appears a gold stripe over which appears a tan rectangle featuring the white stylized wording SOLIDO DE ATUN EN ACEITE VEGETAL and below the white stylized wording SOLID TUNA IN VEGETABLE OIL. Behind the design appears the drawing of pink tuna meat featuring darker curved lines and three green leaves on the left side and four green leaves on the right side, all over a dark green background.
FLORIDA EL PLACER INOLVIDABLE SOLIDO DE ATUN EN ACEITE VEGETAL SOLID TUNA IN VEGETABLE OIL DESDE ONE NINE FIVE FIVE; FLORIDA EL PLACER INOLVIDABLE SOLIDO DE ATUN EN ACEITE VEGETAL SOLID TUNA IN VEGETABLE OIL DESDE NINETEEN FIFTY FIVE; FLORIDA EL PLACER INOLVIDABLE SOLIDO DE ATUN EN ACEITE VEGETAL SOLID TUNA IN VEGETABLE OIL DESDE ONE THOUSAND NINE HUNDRED
The color(s) white, gold, light green, green, dark green, tan, pink is/are claimed as a feature of the mark.
The English translation of "EL PLACER INOLVIDABLE", "SOLIDO ATUN EN ACEITE VEGETAL", and "DESDE" in the mark is s "the unforgettable pleasure", "solid tuna in vegetable oil", and "since".
E "SOLIDO DE ATUN EN ACEITE VEGETAL SOLID TUNA IN VEGETABLE OIL", "DESDE 1955", AND THE DESIGN OF TUNA AND BASIL