The mark consists of three Chinese characters stacked vertically on top of one another.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "HONG", "XI", "FENG" and this means "red", "west" and "phoenix", respectively. However, the combined wording has no meaning in English.
The English translation of "HONG", "XI" and "FENG" in the mark is "red","west", and "phoenix", respectively. However, the wording "HONGXIFENG" in combination has no meaning in a foreign language.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "HONG"