9 Downloadable computer software for use as an application programming interface (API) for developers to produce computer application software for retail and e-commerce use; Downloadable computer application software for smart phones to access personal video channel platforms; Downloadable software for virtual money; Downloadable multimedia file containing video relating to on-line shops; Downloadable electronic gift certificates; Downloadable electronic publications in the nature of books, e-books, online magazine, newspapers and catalogues in the field of on-line shop; Consumer coupons downloaded from a global computer network; Downloadable computer software for digital information and data access; Downloadable computer application software for smart phones in field of live commerce; Downloadable computer application software for smart phones that support mobile payments; Downloadable computer application software for mobile shopping; Downloadable computer software that supports functions of providing product list and purchase; Downloadable computer application software for providing shopping information; Downloadable computer software for transmitting and broadcasting audio, video, multimedia contents; Downloadable software for online messaging; Downloadable computer software for transmission of sound and video messages; Downloadable computer application software for business intermediary services relating to mail order by telecommunications; Downloadable software for mobile devices for electronic commerce and retail industry, namely, software for POS, namely, point of sale, transactions; Downloadable software for mobile devices for electronic commerce and retail industry that may be used to perform database management, sales and customer tracking and inventory management through a global computer network; Downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network