The mark consists of a square with rounded corners outlined in blue with the image of a blue sky, white clouds, green trees and meadow with yellow flowers. The wording "REYQUESO" in white with blue outline is at the top, underneath which is black and white dotted lines on the top and bottom, within which is the wording "QUESO CRIOLLO FRESCO" in blue and white. Beneath the dotted lines is the red wording "ECUADORIAN STYLE FRESH CHEESE", underneath which is the white wording outlined in blue "17.6 OZ (500 G)". An advertising banner in yellow, blue and red is at the top left corner, and a second advertising banner is at the bottom left in red, blue and yellow with a gold, black, white and blue crest design, below which is the stylized white wording "HECHO EN ECUADOR" in a blue square. The stylized design of a brown wood plate with four slices of white cheese and a yellow and tan pastry open exposing a white cheese center is placed to the right of the "HECHO EN ECUADOR" wording. The wording "KEEP REFRIGERATED / MANTENER EN REFRIGERACION" is written in blue stylized font on the right side of the square in a vertical orientation.
REYQUESO QUESO CRIOLLO FRESCO ECUADORIAN STYLE FRESH CHEESE ONE SEVEN.SIX OZ (FIVE ZERO ZERO G) HECHO EN ECUADOR KEEP REFRIGERATED / MANTENER EN REFRIGERACION; REYQUESO QUESO CRIOLLO FRESCO ECUADORIAN STYLE FRESH CHEESE SEVENTEEN.SIX OZ (FIVE HUNDRED G) HECHO EN ECUADOR KEEP REFRIGERATED / MANTENER EN REFRIGERACION
The color(s) blue, yellow, red, white, green, brown, beige, tan, gold, and black is/are claimed as a feature of the mark.
The English translation of "QUESO CRIOLLO FRESCO" and "HECHO EN ECUADOR" in the mark is "FRESH CREOLE CHEESE" and "MADE IN ECUADOR"; The wording "REYQUESO" has no meaning in a foreign language.
"QUESO CRIOLLO FRESCO", "ECUADORIAN STYLE FRESH CHEESE", "17.6 OZ (500 G)", "HECHO EN ECUADOR", "KEEP REFRIGERATED / MANTENER EN REFRIGERACION" and the design of the cheese