The mark consists of the text and the frame around the text; the text is composed of two elements PURE and BLISS that are positioned below each other; the letter "U" has two dots on it; the letter "R" is stylised as an open "R" where the internal leg is not attached to the rest of the body of the letter "R"; the text is surronded by a design element which is a rectangle; the font used is causten regular.
PURE BLISS, PÜREBLISS
The color(s) black, white, blue, green, red, green, teal, midnight blue, orange, grey, yellow is/are claimed as a feature of the mark.