16 Paper goods and printed matter, namely, address books, appointment books, art pads, book marks, calendars, cardboard, drawing pads, event albums, gift wrapping paper, greeting cards, index cards, maps, napkins, note pads, notebooks, paper, paper bags, paper banners, paper flags, paper gift tags, paper labels, paper pennants, paper tablecloths, photo albums, postcards, posters, printed gift certificates, scrapbooks, sketch pads, stickers, sticker albums, and writing paper pads; printed publications, namely, books, magazines, periodicals, brochures, journals, newsletters and newspapers in the fields of architecture, biodiversity, botany, conservation, culture, environment, flora, gardens, greenhouses, horticulture, nature, plants, travel, and urban design; printed coloring books