The mark consists of the stylized white wording "BENJAMIN BRIDGE VINEYARDS" below which appears a white horizontal dash, below which appears the stylized white wording "PIQUETTE" below which appears the stylized pink wording "ZERO", below which appears the stylized white wording "ALCOHOL FREE WINESTYLE BEVERAGE", below which appears a white horizontal line, below which appears the stylized white wording "BOISSON VINEUSE SANS ALCOOL", below which appears the stylized white wording "WITH NATURAL FLAVOUR, HOPS & SEA SALT", below which appears a white horizontal line, below which appears the stylized white wording "AVEC ARÔME NATUREL, HOUBLON & SEL DE MER", to the right of which appears the stylized white wording "PIQUETTE ZERO IS NOVA SCOTIA'S ORIGINAL ALCOHOL FREE WINE ALTERNATIVE AND THE FRUIT OF OUR 20 PLUS YEAR JOURNEY CRAFTING REGION-DEFINING WINE ALONG THE BAY OF FUNDY.", below which appears a white horizontal dash, below which appears the white stylized wording "PIQUETTE ZERO EST UNE ALTERNATIVE VINEUSA SANS ALCOOL EN PROVENANCE DE LA NOUVELLEÉSCOSSE RURALE ET LE FRUIT DE PLUE DE 20 ANS DE PRATIQUES VINICOLES ARTISANALES.", below which appears the stylized white wording "BENJAMINBRIDGE.COM". All the foregoing appears on a dark blue background and features a pattern comprised of stylized depictions of green hops outlined in dark blue, pink flowers outlined in dark blue with green leaves and stems, pink flowers, oranges with green leaves outlined in dark blue, orange, pink and dark blue citrus fruits, white and dark blue blossoms, white blossoms with green leaves outlined in dark blue, orange citrus fruits with green leaves and pink flowers outlined in dark blue, orange and dark blue orange slices, and white and dark blue squares with dark blue "X" designs within. Two white rectangles appear on the left side of the mark.
The color(s) dark blue, white, pink, orange, and green is/are claimed as a feature of the mark.
The English translation of "BOISSON VINEUSE SANS ALCOOL" and "AVEC ARÔME NATUREL, HOUBLON & SEL DE MER" in the mark is "wine drink without alcohol" and "with natural flavors, hops & sea salt".
"VINEYARDS", "PIQUETTE ZERO ALCOHOL FREE WINE-STYLE BEVERAGE BOISSON VINEUSE SANS ALCOOL", AND "WITH NATURAL FLAVOUR, HOPS & SEA SALT AVEC ARÔME NATUREL, HOUBLON & SEL DE MER"