The mark consists of a cowboy riding a bucking bronco, shown in profile, with the cowboy having beige skin and brown hair and wearing a tan hat, a red shirt over a white sleeve, blue jeans under red chaps having two stylized white skull designs and white fringe, and multicolored boots of tan, brown and black, with the bronco have a coat of various shades of tan and brown, a white nose and white lower legs, and white markings on its rear leg of a heart-shaped outline design, diagonal line and the letter "M," harnessed with a brown saddle secured with a black cinch around its belly, an orange flanking strap and extended brown strap held in the cowboy's raised left hand, with the stylized word "RIDE" in black lettering in the upper right-hand corner, all set in front of a background that fades from blue at the top to tan at the bottom where there is sand of varying shades of tan and brown, framed by a thin black square carrier and a thick beige square exterior border.
The colors BEIGE, BROWN, TAN, BLACK, RED, ORANGE, BLUE, and WHITE are claimed as a feature of the mark.
Trademark: 97152044
