9 Downloadable computer application software for internet-based dating and matchmaking; downloadable computer application software for creating, amending, organising, posting, searching and viewing personal dating profiles; downloadable computer application software for internet-based friendship making; downloadable computer application software for creating, amending, organising, posting, searching and viewing personal characteristics profiles; downloadable computer application software for sending and viewing electronic messages, data and images; downloadable computer application software for managing, tracking and analysing personal dating profiles and user dating matches and for compiling, presenting and viewing data relating to personal dating profiles and user dating matches; downloadable computer application software for managing, tracking and analysing personal friendship profiles and user friendship matches and for compiling, presenting and viewing data relating to personal friendship profiles and user friendship matches; downloadable computer application software for social media, namely, for creating, posting and viewing status updates and uploading and downloading electronic files to share with others