The mark consists of a stylized letter B in white and gray color on a background of gradient red (top left) to neon pink (bottom right) square with rounded points, the letter B shaped like a heart at an angle, having a tip of the heart at the bottom of the letter stem, and the halves of the heart of equal size representing the lobes of the letter, and where the lobe lines intersect to define a dent of the heart. The letter B is in white with a small section of gray just beneath the point where the lines intersect to form a loop.
BELLABEAT; BELLA BEAT
TThe color(s) RED (HEX FD0000, RGB 253 0 0, CMYK 0 100 100 0), NEON PINK (HEX FF00C7, RGB 255 0 199, CMYK 12 87 0 0), GRAY and WHITE is/are claimed as a feature of the mark.