35 On-line retail store services featuring virtual merchandise, namely, footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys and clothing accessories, all such merchandise for use by members of an online community in connection with a designated website featuring fictional characters; Retail stores featuring virtual goods, namely, footwear, clothing, headwear, eyewear, sports bags, backpacks, sports equipment, art, toys and clothing accessories for use online by members of an online community in connection with a designated website featuring fictional characters; Retail store services featuring virtual goods, namely, footwear, clothing, headwear, eyewear, sports bags, backpacks, sports equipment, art, toys and clothing accessories for use in online virtual worlds