9 Downloadable software in the nature of a mobile application for for browsing the internet and for managing communications and data exchange among and between mobile phones; computer software for posting, transmitting, retrieving, receiving, organizing, searching, managing, targeting and optimizing text, audio, and visual data and content via global communications networks; computer software for tracking and analyzing interactions between users of mobile telephones and personal digital assistants and advertisements displayed on mobile telephones and personal digital assistants; computer software for developing, collecting, organizing, analyzing, optimizing, targeting, distributing, transmitting, receiving, managing and reporting data concerning online transactions; downloadable computer software for data management and compression of text, audio, and visual data and content; computer software for gaming for recreational game playing purposes; downloadable computer game software via a global computer network and wireless devices; downloadable computer game software for use on mobile devices in the nature of handheld computers and mobile phones; computer e-commerce software to allow users to perform electronic business transactions via a global computer network; downloadable software for browsing and purchasing consumer goods; downloadable computer application software for mobile phones and mobile digital devices, namely, software for banking; computer software, namely, electronic financial platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, personal digital assistant, and web based environment; computer software, namely, software for use in social networking, messaging, posting, and collaboration.; Downloadable computer application software for computers, mobile phones, handheld computers, tablets, internet ready devices, namely, software for using the internet and the worldwide web