35 Business administration of a consumer loyalty, reward and incentive program that provides consumers with the ability to earn, exchange and redeem cash, virtual currency, digital currency, digital assets, digital rewards, cryptocurrency, tokens, points, rewards, discounts, offers, experiences, coupons, or complimentary goods and services; Business administration of a consumer loyalty, reward and incentive program that provides consumers with the ability to earn, exchange and redeem cash, virtual currency, digital currency, digital assets, digital rewards, cryptocurrency, tokens, points, rewards, discounts, offers, experiences, coupons, or complimentary goods and services; Business administration of a consumer loyalty, reward and incentive program to incentivize, promote, and reward the performance of tasks, purchases, referrals, reviews, feedback, data sharing, and other engagement with the program; Promoting the use of tokens, digital assets, virtual currency, digital currency or cryptocurrency through the administration of an incentive rewards program enabling participants to obtain rewards in the form of cash, virtual currency, digital currency, digital assets, digital rewards points, cryptocurrency, tokens, points, rewards, discounts, offers, experiences, coupons, or complimentary goods and services; Business administration of a customer loyalty, reward and incentive program; Business administration of a marketplace for consumer data and consumer information; Advertising and marketing services, namely, promoting the goods and services of others; Advertising, marketing and promotional services; Operating an on-line marketplace for consumer data and consumer information; Operating an on-line marketplace for users to provide access to consumer data and performance of tasks in exchange for cash, virtual currency, digital currency, digital assets, digital rewards points, cryptocurrency, tokens, points, rewards, discounts, offers, experiences, coupons, or complimentary goods and services; Operating an on-line marketplace for users to exchange cash, virtual currency, digital currency, digital assets, digital rewards points, cryptocurrency, tokens, points, rewards, discounts, offers, experiences, coupons, or complimentary goods and services