The mark consists of "Finopotamus" is the name of the magazine and appears in blue. "Fintech News for Hungry CUs" is the magazine's tagline and appears in the same blue.The hippo, the magazine's mascot, has a blue body, white/gay shirt, a red bow tie, black pants, and brown shoes.
The color(s) blue, red, white, gray, brown is/are claimed as a feature of the mark.