The mark consists of the black, stylized wording " CÀ PHÊ PHIN GIAY" centered above the black, stylized wording "CÀ PHÊ NÂNG LU'O'NG - CÂ PHÉ DÓI DÓI " against a white background. Underneath, is an image of a silver faucet brewing brown coffee into a white filter that is positioned above a silver coffee cup sitting on a white plate. The coffee cup and faucet are featured in front of a beige background, with a white gradient dot effect. A rectangle shape appears at the top of the mark, featuring a stylized background made up of gray coffee beans against a white background. Centered on top of the coffee beans is a curved, gold line that extends from the top of the mark, creating the bottom half of a black, oblong shape. Two black and white coffee cups with white steam coming out are featured at the top of the oblong and across from three black and white books. Underneath is a gold design consisting of three concentric circles, with an eight-wing star appearing between the smallest circle and medium circle, with two pairs of hearts and two pairs of the Yin-Yang symbol alternating between the medium circle and largest circle. Centered below is a stylized, gold arrow that is featured to the left of the stylized, gold wording "TRUNG NGUYÊN LEGEND", which is centered above the gold wording "TÂP DOÀN CHUYÊN CÀ PHÊ NÂNG LU'O'NG - CÂ PHÉ DÓI DÓI".
The color(s) black, silver, brown, white, beige, gray, and gold is/are claimed as a feature of the mark.
The English translation of "TRUNG NGUYEN", "TAP DOAN CHUYEN CA PHE NANG LUONG - CA PHE DOI DOI", "CA PHE PHIN GIAY", "CA PHE NANG LUONG", and "CA PHE DOI DOI" in the mark is "CENTRAL OF HIGHLAND", "THE CORPORATION SPECIALIZES IN ENERGIZING COFFEE - LIFE CHANGING COFFEE", "PAPER FILTERED COFFEE", "ENERGIZING COFFEE", and "LIFE CHANGING COFFEE", respectively.
"CÀ PHÊ PHIN GIAY", " CÀ PHÊ NÂNG LU'O'NG", "CÀ PHÊ", AND THE PICTORIAL DEPICTION OF THE COFFEE AND COFFEE CUPS
Trademark: 97117568
