35 Cost management for prescription drug plans of others in the field of pharmaceuticals; business services, namely, prescription drug formulary cost management services; business administration of pharmacy reimbursement program and services; providing pharmaceutical, medication, drug, and healthcare information to physicians and pharmacists regarding costs related to the use of generic and name brand products of others; Business consulting services regarding healthcare costs, benefits and pharmacy services; Drug utilization review services; pharmaceutical cost management services; strategic business analysis and business advice regarding pharmacy benefit management, pharmaceutical end-user behavior, healthcare use behavior; market study and analysis of healthcare, healthcare benefits, and pharmacy benefits effecting health behavior change and choice at the patient level; market analysis and reporting of the effectiveness of tailored health messaging and support at the patient level; providing information in the field of pharmaceutical cost management as provided to pharmacy benefit management services clients, consultants and brokers