The mark consists of the stylized wording "CINS SWEET TASTY CUPCAKES SWEET TREATS AND BAKED GOODS", with the wording "CINS" appearing in large pink cursive font as a central feature of the mark, with the wording "SWEET TASTY CUPCAKES" appearing in lavender and significantly smaller font underneath, with the wording "SWEET TREATS AND BAKED GOODS" appearing in smaller pink font at the bottom of the mark and under the wording "SWEET TASTY CUPCAKES". To the left of the letter "C" in "CINS" appears a pink and white mixing bowl with a black whisk, with a pink egg cracking over the top portion of the bowl and letting out a lavender droplet, flowing into a lavender swirl mixture in the bowl, splashing out to the left of the bowl. On the right side of the mark, above the letters "INS" in "CINS" appears a stylized cupcake, with a black and white geometric base, a lavender and white swirl top, with a pink cherry with a black stem appearing on the left side. Surrounding the cupcake appears three lavender four-point stars and two pink four-point stars. The remaining white background is used to show placement, and is not claimed as a feature of the mark.
The color(s) Lavender, Pink, Black and White is/are claimed as a feature of the mark.
"SWEET TASTY CUPCAKES SWEET TREATS AND BAKED GOODS"