35 Promoting public awareness of the performance of companies and other organizations concerning the implementation and use of products, services, programs, policies, practices and activities that preserve, sustain and improve the environment and promote social matters and issues, all for the purpose of making purchasing and personal lifestyle decisions; providing ratings of performance indicators to consumers, manufacturers, product and service suppliers and distributors, producers, merchants, investors, employers and employees for commercial purposes related to the implementation and use of products, services, programs, policies, practices and activities that preserve, sustain, and improve the environment and promote social matters and issues; promoting the goods and services of others that preserve, sustain and improve the environment and promote social matters and issues by administration of a customer loyalty program for purchasing goods and services from participating businesses; arranging, conducting, providing, administering and managing incentive award programs to promote the development, distribution, sale and use of products, services, programs, policies, practices and activities that preserve, sustain and improve the environment and promote social matters and issues, to promote individual, group and organization participation in and use and development of products, services, programs, policies, practices and activities that preserve, sustain and improve the environment and promote social matters and issues, and to promote public awareness about environmental and social matters and issues; providing ratings of performance indicators to consumers, manufacturers, product and service suppliers and distributors, producers, merchants, investors, employers and employees for commercial purposes and for use in providing, administering, and monitoring incentive award programs related to products, services, programs, policies, practices and activities that preserve, sustain and improve the environment and promote social matters and issues; promotional services, namely, providing a website featuring consumer information about products, services, programs, policies and practices that preserve, sustain and improve the environment and promote social matters and issues, all for the purpose of helping consumers, manufacturers, product and service suppliers and distributors, producers, merchants, investors, employers and employees make purchasing and personal lifestyle decisions; and providing independent ratings of other businesses for commercial purposes featuring algorithms and data used to develop a rating system for each business, its brands, sub-brands, products and services