35 Retail services through direct solicitation by distributors directed to end-users featuring product identification equipment, systems automation equipment, hardware, software and consumables for coding and marking including thermal inkjet printers, continuous inkjet printers, laser marking systems, thermal transfer overprinters, piezo high resolution printers, case coding machines, form fill and seal machines, print and apply labeling machines, commercial graphics and addressing machines, and code assurance machines; Wholesale services through direct solicitation by distributors directed to end-users featuring product identification equipment, systems automation equipment, hardware, software and consumables for coding and marking including thermal inkjet printers, continuous inkjet printers, laser marking systems, thermal transfer overprinters, piezo high resolution printers, case coding machines, form fill and seal machines, print and apply labeling machines, commercial graphics and addressing machines, and code assurance machines