The mark consists of the stylized wording "EL CHIVITO" in orange lettering, outlined in dark orange and casting a gray shadow, with a stylized design of a goat head inside of the letter "O"; the goat has a light tan face, outlined in dark tan, with dark tan horns, dark tan ears, black eyebrows, black pupils, brown irises, white sclera, a dark tan nose, brown mouth, white teeth and a pink tongue; below the wording "EL CHIVITO" is the stylized wording "TORTAS AHOGADAS" in stylized blue lettering.
The colors orange, dark orange, gray, light tan, dark tan, black, brown, white, pink and blue are claimed as a feature of the mark.
The English translation of "EL CHIVITO TORTAS AHOGADAS" in the mark is "the goat drowned sandwiches."
"EL CHIVITO TORTAS AHOGADAS"