The mark consists of a design of a stylized branch with leaves and fruit in gold and black color, set below the design is the Armenian wording, in stylized font and gold color, which transliterates to "Che mi che" on the first line, a Russian word, in stylized font and gold color, in Cyrillic letters which transliterates to "che mi che" on the second line and the wording "CHE MI CHE" in stylized form and gold color on the third line; the foregoing on a black background.
The color(s) gold and black is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "CHE MI CHE" and "CHE MI CHE" and this means "Well, yes!" in English.