The mark consists of a male human cartoon in black outline with shades of beige skin, black hair, black eyeglasses, and a black beard wearing a white and gray shirt and a red apron, all outlined in black, with the words "MICHELADAS ELGORDO" on the top center of the apron in white. The cartoon character is holding up a red mug with overflowing white foam, all outlined in black.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies "ESGAR EFRAIN RAZO VILLANUEVA", whose consent(s) to register is made of record.
The color(s) black, gray, beige, white, and red is/are claimed as a feature of the mark.
The English translation of "EL GORDO" in the mark is "THE FAT MALE".
"MICHELADAS"