The mark consists of a background area partially bounded by a maroon-colored border having left and right vertical lengths having upper ends transitioning, via rounded corners, to a horizontal length having a central convex portion protruding upwardly in the form of an arc. A lower portion of the background is bounded by a solid maroon-colored curved ribbon length. A maroon-colored border-shaped dotted line extends within the background area slightly inset from the border, defining an orange-colored perimeter area between the border and the dotted line. The background color has a gradient, transitioning radially from yellow to orange. Within a solid maroon-colored ribbon is the white-colored text "PURE LATIN FLAVOR". Within the background area is the maroon-colored text "EL BALCÓN". Centered just beneath the text "EL BALCÓN" is the maroon-colored text "DE LAS". Centered just beneath the text "DE LAS" is the maroon-colored text "AMÉRICAS". Centered just above the text "EL BALCÓN" within the background area partially bounded by the border arc is the maroon-colored text "SINCE 1997". To the left and right sides of the text "DE LAS" are a pair of sandstone-colored fanciful line designs. The text "EL BALCÓN DE LAS AMÉRICAS" comprises a RINGBEARER MEDIUM font, with the individual text letters having varying font sizes.
EL BALCON DE LAS AMERICAS SINCE NINETEEN NINETY SEVEN PURE LATIN FLAVOR; EL BALCON DE LAS AMERICAS SINCE ONE NINE NINE SEVEN PURE LATIN FLAVOR; EL BALCON DE LAS AMERICAS SINCE ONE THOUSAND NINE HUNDRED NINETY SEVEN PURE LATIN FLAVOR
The color(s) maroon, white, yellow, orange, and sandstone is/are claimed as a feature of the mark.
The English translation of "EL BALCON DE LAS AMERICAS" in the mark is "The balcony of the Americas".
"SINCE 1997" AND "PURE LATIN FLAVOR"
Trademark: 97070833
