The mark consists of this logo is a sign that says The Cheetah Hotel Palm Springs, the word the is on a black color block in yellow font all caps, the word cheetah is on a yellow color block in black font, the word hotel is in a black color block in yellow font all caps, the words Palm Springs in black font are on a yellow color block under the word hotel, a black and white cheetah appears at the top of the sign above the Cheetah yellow color block that contains a black outline, all of these elements are on a black post, all on a white background.
The color(s) black, white and yellow is/are claimed as a feature of the mark.